At On Hold Marketing, our telephone on hold messages are voiced, soundtracked and produced by experienced professionals, ensuring the highest quality and the best of results for you and your callers. Each on hold message is roughly six minutes long, and engages, as well as entertains, your callers to keep them on the line – and to help you take advantage of this marketing opportunity.
Better Than a Silent On Hold Experience
You could forgo having a professional on hold message, but why? When you keep your callers fully engaged, you have a constant stream of unique opportunities to speak directly to them. Here is a summary of the benefits you and your callers will enjoy through our unique services:
- Better exposure to information about your products or services
- Fewer hang-ups from frustrated callers because the wait feels shorter
- Less frustration from your callers about waiting
- Better customer satisfaction
Your business can better engage its customers when callers hear about specials, new products/services you offer and any sales you currently have going on – things they may have missed on your website or through other marketing channels. When callers are captivated by a high-quality on hold message, they’re less likely to hang up, and their hold time is likely to feel shorter as well. Additionally, you’re less likely to hear complaints from customers from being left on hold for so long. All of these combine to create more satisfied customers, which is great for them as well as your business.
Research and Studies of On Hold Messaging
“Executives spend 15 minutes a day or 68 hours a year on hold.” – USA Today
72% of first time callers who hang up will go shop your competition – Sales & Marketing Management Magazine
After only 58 seconds of silence the average caller perceives they have been on–hold for 2-3 minutes – Independent Research
“41% of American consumers have initiated a purchase over the phone in the last year.” – American Teleservices Association
“94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received.” – Inbound Telephone Call Center
A research firm found when callers were presented with On Hold Messaging versus silence or a radio commercial they would stay on hold longer, they were more likely to exhibit interest in the product advertised, they were more likely to retain information, and they were less agitated.– Jefferson Denneandrus
Callers stay on the line up to 25% longer when provided with On Hold Messaging versus “dead air” or “background music,” and up to 17% longer than radio. – Infomax, Inc.
85 to 88 percent of callers prefer on-hold messages to silence -(Cellular Marketing Magazine, and Teleconnect Magazine, respectively)
Let Your Callers Put Their Worries on Hold
Callers with urgent questions or concerns are more likely to want to hang up faster than other callers. While our on hold messages may not answer their question or address their specific concerns, they can act as a distraction, one that shows how your business can truly help them and meet their needs. Even if you already have phone on hold messaging, it might be outdated or low quality, which can be more frustrating than not having any type of message! On Hold Messaging captures the attention of your callers and does so in a way that doesn’t upset them. Now there’s less chance of you losing out on revenue or driving bored or aggravated callers into the arms of your competitors.
Our On Hold Marketing Approach
We’ve found that six minutes is an ideal program length for most customers because it’s long enough to fill a common wait time. What’s more, callers are less likely to have to listen to a six-minute message several times in a row if they have to wait longer than average to speak with a representative. Our experienced professionals will work with you to script, voice, and soundtrack your messages.
For companies that experience many repeat callers, we like to work with you to keep your hold messages fresh, ensuring that callers hear something new. Not only is this beneficial to the caller, it keeps you from sharing outdated information or advertising services/products you no longer offer, which can frustrate callers. This approach goes a long way in capturing customer interest and helping them understand the full scope of your business capabilities.
We offer research to back up our findings on the effectiveness of telephone on hold messages, so be sure to check it out while you’re here. You can also listen to audio samples of our messages to get a preview of what you can expect for your own message.
Give Us a Call Today
Ready to fulfill your business potential and pounce on a prime marketing opportunity? On Hold Marketing is here to show you how high-quality telephone on hold messages can be beneficial and affordable. Please don’t hesitate to reach out to us with any questions you might have. Give us a call at 800-342-0098. We also have a Contact Us form right here on our site for you to fill out and submit.