Author: Dan Bryant

At the end of the day, customers are people, and they want to buy from other human beings. This fact sometimes gets lost on marketers and can often result in an ineffective strategy. This is more common with businesses that sell to other companies (B2B sellers), but those selling to consumers (B2C) are equally as guilty. The mistake is that organizations treat customers like a tool - a source of information and income - without any human qualities. This, of course, isn't intentional. Companies aren't trying to dehumanize their customers, but often their...

By Dan Bryant

As a recent study conducted by the On Hold Messaging Association (OHMA) discovered, companies implementing an on hold marketing strategy have come to enjoy a tremendous number of benefits. The survey also found out why certain companies have decided to invest in an on hold solution. There was a theme among the number of reasons given by those satisfied with their on hold strategies as to why they implemented a service. Primarily, companies wanted to better brand themselves and increase the effectiveness of their customer engagement strategies. While 74 percent listed building image and...

By Dan Bryant

As this blog has mentioned in the past, on hold marketing messages are a golden opportunity for businesses to set themselves apart from the competition. Once a potential customer is on the phone, it's up to the company to keep them from hanging up and calling a competitor. There are many strategies that can help accomplish this, but there are several that businesses should not consider, including "trash talk." You've probably seen commercials from brands that attack the other other guy. You see it in political ads all the time and there have...

By Dan Bryant