Author: ohmadmin

Whether you’re considering an upgrade to your existing phone system or getting a completely new system, you’ll want to get in on the “we’re getting a new phone system” meeting early. Here’s why. A new telephone system could drastically change how your On Hold messages are heard by your callers. In some cases, the new telephone system may simply not provide On Hold Messaging the way you’re accustomed. It all depends on the details and features of the new system. Don’t wait until the new system is installed to find...

A customized On Hold Marketing program is, in reality, your best and most reliable employee. It shows up for work every single day (actually, it never goes home), it never has a bad hair day, or a bad attitude, It never skips work to go fishing, play golf or go Christmas shopping. It's there from open to close, and if you're open every day, it works seven days a week. And not only that, a customized On Hold Marketing program is your most cost-effective marketing tool, especially in a slower...

It’s Monday morning and by 8:30 a.m., the phone lines are lit up at most medical offices.  The weekend’s ailments, sniffles, and injuries require an appointment to see the doctor. Maybe 100 patients will call before noon.  The problem is, the medical offices are staffed with one or two people to manage the call volume.  Hopefully, the practice manager has installed basic call center software on the phone system.  The call center software should be designed to queue up callers in the order they were received, instruct them to be...

For the past 5-10 years, the phone companies that provided telephone system connectivity, via copper lines, have been eager to start abandoning support of this infrastructure in order reduce their costs associated with maintaining the copper lines they had been installing and maintaining for over 100 years.   In order to do so, they needed to provide an alternative, which in the case of Verizon, is fiber (Fios).   Now that Fios is so heavily installed and readily available in some areas, Verizon (and other phone companies like them) are announcing that...

HVAC Distributors On-Hold programs promote products, training and events, but is only one slice of the total marketing pie.  If you’re an HVAC/R distributor, a large portion of your sales come to you via the telephone…and the typical distributor location puts around 30 calls a day on hold…so making sure you handle inbound calls properly isn’t something to ignore.  You should have a mini-marketing plan in place for the message-on-hold slice of your marketing. Although HVAC/R distributors serve their own unique markets, they do share a common caller profile: their best...