Author: Rich Moncure

Best Practices for Telephone Etiquette Best Practices for Telephone Etiquette can be part of any customer service or patient engagement initiative. Have you ever noticed how much attention (and money) a business or practice spends on its lobby or greeting area?  There may be a nice warm reception area complete with artwork, a candy dish and perhaps even a TV screen.  It’s usually well furnished and very clean.  Typically there will be somebody there to welcome you.  The lobby and entrance area is truly very important in that it is an...

On Hold Messaging ROI comes from investment in marketing. The best on hold messaging programs return anywhere between 0 and 10,000% return on the initial investment.   There may be certainly be weeks, months, or even a year whereby it may be difficult to completely and convincingly attribute transactions and sales to the on hold program. Most likely, sales ‘happened’, but the sale could not be completely traced or attributed to the program.  Or maybe the program content was more designed to make general branding statements or provide educational content to...