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Medical, On Hold Messaging

February 24, 2017

By the time a phone call is placed to an Orthopedic practice, or other practice that deals with spinal injuries, it’s pretty likely a serious injury has occurred…or at least…the caller or someone close to the caller is experiencing some amount of pain due to an injury or accident. Chances are they’ve already dealt with a primary care practice and possibly several layers of bureaucracy related to insurance, referrals, imaging studies and possibly a whole lot more. So when they reach your office, you want to make sure they have...

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On Hold Messaging, Veterinary

February 2, 2017

Veterinary practices enjoy a benefit that not many other businesses or industries can claim. Callers to your office, as a concerned and loving pet owner, are already pre-disposed to avail themselves to your services and the veterinary products you provide. While they may have some knowledge of the topic they’re already calling about, the time they might spend On Hold is your golden opportunity to use veterinary hold messages to tell them about the many other veterinary health services you provide, and take-home products that will benefit the health of...

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Dental On Hold Messages, On Hold Messaging

January 16, 2017

Imagine this, it’s Monday morning.  Dental patients on hold have been waiting all weekend, some with real tooth pain, to call your office to make an appointment.  They’re impatient and fearful that they won’t get relief soon….and you’re getting more calls than you can possibly answer. This happens to dental practices every Monday morning in every town in America.  It can be overwhelming…and it simply doesn’t make good business sense to add more staff to handle the large number of early morning calls.  You have several options when this happens to...

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Customer Service, On Hold Best Practices, On Hold Marketing

May 6, 2016

My inspiration to create this article on "best practices for call handling" is based on a series of experiences I recently had over a short 2 day period as I made telephone calls to several businesses.  It is important to describe the nature and purpose of my phone calls to these businesses.  The calls were a combination of: 1. Sales calls. So maybe you don’t want these calls anyway? A salesperson is also a business professional that is impressionable.   And many of their products are critical to the operation of the...

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On Hold Marketing

May 15, 2013

The term "content marketing" is being thrown around in business circles a lot these days, but surprisingly few people understand exactly what it is. The general understanding is that it's text written for a company's website that's designed to improve its online presence. Yes, that's an incredibly important component, but its impact is felt in more areas than just website copy. It's best to think of content marketing as a strategy, and not an action. Blogging, for example, is an important piece of the strategy, but it's only one component. In...

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On Hold Marketing

May 13, 2013

Data can assist any marketing initiative. No strategy is impervious to the benefits of gathering information, analyzing it and using that data to adjust processes in order to reach a more targeted audience or improve the impact made on the customer. On hold marketing programs, while typically developed to serve as long-term campaigns, can be improved with the use of data. Prior to constructing a hold message for marketing purposes, businesses need to establish a firm understanding of their audience. The purpose of hold messaging is to keep callers on the...

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