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Think back to the last time you received a telemarketing call. You were probably sitting down to have dinner with your family (it always seems to be at that time) and once the phone rang and you got up to answer it, you were bombarded with a hard sell. It was likely an unpleasant experience and you probably hung up the phone in anger after hearing a few seconds of the sales pitch. People typically do not want to hear a hard sell over the phone. The feeling people get when...

By Dan Bryant

There's really only one question that must be asked prior to investing in any kind of product, service or new strategy for your business: "What's the point?" Ultimately, it's important to know why a certain decision is being made, because once that question is answered, organizations have a specific motivation and goal in mind to fuel their efforts. Take marketing for example. Yes, the point of marketing is to generate sales leads and close new business, but how does one get there? To some people, winning new business is a blanket statement...

By Dan Bryant

Perhaps the biggest misconception in the business world is that you have to spend money to make money. Yes, running a company is costly and there are a myriad of required expenses, but many key initiatives - particularly marketing and advertising - can be accomplished with a relatively small budget. There are plenty of ways organizations can implement effective marketing strategies without spending obscene amounts of money and draining their budgets. In fact, given the current state of the economy, cost-effective methods are ideal in this day and age because of...

By Dan Bryant

There are a number of ways on hold marketing messages can allow a company to stand out in front of its competition. Recently, this blog discussed the importance of thought leadership and how implementing messaging that conveys intelligent opinion on the industry can let consumers know they have made the right choice, significantly reducing the risk of them hanging up and calling a competitor. However, this will only go so far. What if two different companies implement on hold strategies that claim they are the best? How will the caller decide? Hoping...

By Dan Bryant