On Hold Marketing

Do you want to keep your On Hold messages fresh, but don’t find that you have the time to address it every month or every quarter? We’ve had quite a bit of success in the past few years helping our clients work in advance. Several of our quarterly-program clients have found that mapping out a schedule of topics for a year at a time makes the script updating process much easier, and much less time consuming. There Are Several Ways To Keep Your Messaging Fresh. One way is to review your promotional...

Brand and image management is an essential component of any organization. Everything attached to a business - from the content of its marketing messages to the color of its office window shades, represent what the company is all about. When prospective customers call an organization, everything they hear will automatically be associated with that business' values and mission. Constructing an on hold marketing message that puts the company in a positive light is certainly important. Each and every word spoken through the hold messaging should be chosen carefully and used to represent...

Smart Veterinary Practices have a plan to use hold time not only toward their own advantage, but also their caller’s. Your practice benefits because an engaging audio program makes the time on hold seem shorter, resulting in less frustration from the caller. Callers benefit from hearing all the ways your practice can keep their pets healthy and playful.  Pet owners also learn how important it is for them to keep regular check-ups for health and dental care. As with most practices, there is an element of competition with other local clinics,...

My inspiration to create this article on "best practices for call handling" is based on a series of experiences I recently had over a short 2 day period as I made telephone calls to several businesses.  It is important to describe the nature and purpose of my phone calls to these businesses.  The calls were a combination of: 1. Sales calls. So maybe you don’t want these calls anyway? A salesperson is also a business professional that is impressionable.   And many of their products are critical to the operation of the...