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On Hold Marketing

Scotty, beam me up…                                    …and over there…and yes over there too! In the spirit of getting more done, isn’t this everyone’s dream?  Not just to be “beamed”…or have your message beamed to prospects instantly, but to have it “beamed” to multiple prospects at once? Absolutely, it’s what communications is all about…having your message represented so that it reaches the masses.  Whether the media is for advertising or corporate communications, to maximize representing yourself or your message in multiple places is the goal..  So much so that now we work tirelessly to leverage...

My inspiration to create this article is based on a series of experiences I recently had over a short 2 day period as I made telephone calls to several businesses.  It is important to describe the nature and purpose of my phone calls to these businesses.  The calls were a combination of: 1. Sales calls. So maybe you don’t want these calls anyway? A salesperson is also a business professional that is impressionable.   And many of their products are critical to the operation of the businesses they call. 2. Attempts to make...

The term "content marketing" is being thrown around in business circles a lot these days, but surprisingly few people understand exactly what it is. The general understanding is that it's text written for a company's website that's designed to improve its online presence. Yes, that's an incredibly important component, but its impact is felt in more areas than just website copy. It's best to think of content marketing as a strategy, and not an action. Blogging, for example, is an important piece of the strategy, but it's only one component. In...

Data can assist any marketing initiative. No strategy is impervious to the benefits of gathering information, analyzing it and using that data to adjust processes in order to reach a more targeted audience or improve the impact made on the customer. On hold marketing programs, while typically developed to serve as long-term campaigns, can be improved with the use of data. Prior to constructing a hold message for marketing purposes, businesses need to establish a firm understanding of their audience. The purpose of hold messaging is to keep callers on the...

Think back to the last time you received a telemarketing call. You were probably sitting down to have dinner with your family (it always seems to be at that time) and once the phone rang and you got up to answer it, you were bombarded with a hard sell. It was likely an unpleasant experience and you probably hung up the phone in anger after hearing a few seconds of the sales pitch. People typically do not want to hear a hard sell over the phone. The feeling people get when...

There's really only one question that must be asked prior to investing in any kind of product, service or new strategy for your business: "What's the point?" Ultimately, it's important to know why a certain decision is being made, because once that question is answered, organizations have a specific motivation and goal in mind to fuel their efforts. Take marketing for example. Yes, the point of marketing is to generate sales leads and close new business, but how does one get there? To some people, winning new business is a blanket statement...

Perhaps the biggest misconception in the business world is that you have to spend money to make money. Yes, running a company is costly and there are a myriad of required expenses, but many key initiatives - particularly marketing and advertising - can be accomplished with a relatively small budget. There are plenty of ways organizations can implement effective marketing strategies without spending obscene amounts of money and draining their budgets. In fact, given the current state of the economy, cost-effective methods are ideal in this day and age because of...