April 21, 2021
On Hold Messaging ROI comes from investment in marketing. The best on hold messaging programs return anywhere between 0 and 10,000% return on the initial investment. There may be certainly be weeks, months, or even a year whereby it may be difficult to completely and convincingly attribute transactions and sales to the on hold program. Most likely, sales ‘happened’, but the sale could not be completely traced or attributed to the program. Or maybe the program content was more designed to make general branding statements or provide educational content to...
