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Senior Care

In the United States, over 12 million Americans are making senior living decisions for their loved ones. That number increases every year. The needs of every senior citizen vary from independent living to fully managed care. A family member calling on behalf of a parent or grandparent can feel overwhelmed during the decision-making process. How do they decide? What factors do they need to take into account? How does your facility match up with their needs? And as the number of older Americans has increased, so has the number of...

Americans are living longer than ever, and there’s more of us making it later into life. Not everyone wants to spend their golden years concerning themselves with housework, yard work, home maintenance or in many cases, even grocery shopping. Many Americans are considering retirement communities offering varying levels of independent and assisted living arrangements. And while the number of older Americans has increased, so has the number of retirement communities…resulting in an exponential increase in the competition among those communities for residents. In most instances, the first contact a potential resident,...