Blog

For the past 5-10 years, the phone companies that provided telephone system connectivity, via copper lines, have been eager to start abandoning support of this infrastructure in order reduce their costs associated with maintaining the copper lines they had been installing and maintaining for over 100 years.   In order to do so, they needed to provide an alternative, which in the case of Verizon, is fiber (Fios).   Now that Fios is so heavily installed and readily available in some areas, Verizon (and other phone companies like them) are announcing that...

As I write this blog, I hope my competitors don’t see it and take me up on my recommendation.  The inspiration for this golden nugget of consultancy is that indeed….just last week….I called 5 of my competitors for the sole reason to talk about trends in our industry.  Fortunately, we are friends, attend annual association meetings together, call each other from time to time, and get along nicely for the most part.  To reach these folks, I located their main phone numbers which were found either online, or in our...

Smart Veterinary Practices have a plan to use hold time not only toward their own advantage, but also their caller’s. Your practice benefits because an engaging audio program makes the time on hold seem shorter, resulting in less frustration from the caller. Callers benefit from hearing all the ways your practice can keep their pets healthy and playful.  Pet owners also learn how important it is for them to keep regular check-ups for health and dental care. As with most practices, there is an element of competition with other local clinics,...

Smart senior care communities have a plan to use hold time not only toward their own advantage, but also the caller’s. Having a few moments of one-on-one time to enhance your professional image with a decision maker or influencer is a rare opportunity. The right on hold messaging is the right communication tool to tell callers your story. What design elements create the right image? The right combination of message content, choice of voices and music will give the caller the right impression, one of a community that will make the...

Oh,….it may seem like a little thing to mention this, but are you aware of how you ‘sound’ to your callers?  As we get busy in life, we sometimes neglect to remember a few very simple ‘rules’ in terms of telephone etiquette.  Here are several quick tips and thoughts for consideration. How do team members answer the phone when a customer calls? Do they sound rushed or harried sounding? Do they sound like the young lady that answers the phone at doctor’s office that says….”thank you for calling *&^14%@fb and...

Avaya’s IP Office offering comes in a variety of flavors.  This short blog is intended to help Avaya users better understand their options when it comes to deploying Avaya IP Office music on hold with messaging on their system or systems. The Basics of Adding Music On Hold with Messaging Music on hold with messaging is a service that allows the phone system owner the capability to create their own fully customized messages that play to callers waiting on hold.  Clients may certainly choose to play music only to callers on hold,...

As business phone systems continue to move to the cloud and away from hardware based solutions, the capabilities of providing On Hold Messaging are impacted.  The traditional practice of connecting a 3rd party ‘player’ to a physical port on a wall mounted phone system is waning, though not completely.  So what happens when there is no port to connect a player?  No worries. Nearly every Hosted Voice over IP service on the market allows for the client to continue to return Music On Hold or Message On Hold to callers...

…or “Do the Two-Step and See Your Reviews and Sales Funnel Grow!” We’re seeing great results from positive reviews from our customers. We’ve always known that positive testimonials and reviews were an important slice in our overall marketing pie. They appear in every brochure, our FaceBook page, “Google My Business” page…and they’ve been on our testimonial web page for over 20 years. Confirmation that positive reviews bring new business comes from prospective customers telling us how the reviews convinced them choose us.  Since any business or practice can benefit from sharing their own...

Business owners are blessed with having an unwritten code of camaraderie with other business owners.  Many of us can relate and feel the pain(s) that other business owners are experiencing.  And we’re not afraid to share our observations, solicited or not solicited, when we see other business owners losing touch with their own businesses.   That’s exactly what happened to me, owner of On Hold Marketing, last week. Jodie owns a small business in Texas.  He called our company early in February to ask us about our On Hold Messaging service.  He...

At On Hold Marketing we have over 30 years of combined script writing experience, so don’t ever feel like the weight doing the actual writing is on your shoulders. We’ll take care of it for you. We do need your input on what to write about, and your input on changes. And when you give us that input, remember to speak to your audience’s level of knowledge. It’s easy to “talk the talk” of your business because you probably do it all day long within your office, plant or other...